Pharmacy Practice-VIIIA (Pharm. Management & Marketing-I)

Course Description (as approved by BoS)

1. MANAGEMENT & MARKETING:
a. Nature and Principles of Management
b. Types and Functions of Managers
c. Planning: Purpose and types of Planning, Steps in Planning
d. Organizing
e. Management Control Systems. Purpose: Steps in the Control Process, Forms of Operations control. Requirements for adequate control, Critical control points and standards
f. Motivation
g. Innovation and creativity
h. Principals of Marketing
i. Product Management
j. Marketing Research

2. PRODUCTION MANAGEMENT: Material Management, Planning of production, Batch record maintenance.